Tattoo-Inspired Scents with Bold Personality Ed Hardy, the brand that merges tattoo art and fashion, brings the same fearless creativity to its fragrances. Bursting with color, energy, and attitude, Ed Hardy perfumes often feature playful fruity tops, floral hearts, and musky or gourmand bases. Popular among young trendsetters, the brand’s perfumes—like Love & Luck and Hearts & Daggers—are as much about expression as they are about scent.