How Was 2025 for Anand Prive? A Year of Growth, Reinvention & Rising UK Demand
A Transformational Year: Looking Back at Anand Prive’s 2025 Journey
As 2025 comes to a close, the Anand Prive brand stands at a defining point. What started as a quiet, niche perfumery rooted in craftsmanship has now grown into a rising UK favourite — capturing the attention of fragrance lovers from London to Manchester, Birmingham to Edinburgh, and beyond.
This year wasn’t just about sales or new product launches.
2025 was a year of recognition, expansion, and deeper customer connection.
Across online platforms, local communities, and the broader UK fragrance landscape, Anand Prive grew stronger — not by chasing trends, but by staying true to its identity: luxury, natural ingredients, and rich perfume oils crafted with intention.
Let’s dive into how the year unfolded.
1. A Strong Move into the UK Market
A Shift from “Niche Brand” to “UK Favourite”
The UK fragrance market in 2025 leaned heavily towards:
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niche perfumery
- artisanal scents
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perfume oils
- long-lasting natural ingredients
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gifting-friendly price points
This aligned perfectly with the Anand Prive philosophy.
Throughout the year, we noticed:
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More customers discovering the brand through word-of-mouth
- Repeated praise for the quality and longevity of scents
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Increased orders from cities like London, Birmingham, Leicester, York, Glasgow, Manchester, and Liverpool
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Growth in both Eau de Parfum and perfume oils
Fragrance lovers in the UK began recognising Anand Prive as a house that delivers premium quality without premium price barriers.
2. Customer Reviews Became a Power Engine for Growth
One of the biggest highlights of 2025?
Reviews. Real, organic, highly positive reviews.
Customers consistently highlighted:
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“Long-lasting performance”
- “Natural & rich ingredients”
- “Better than many luxury brands”
- “Excellent customer service”
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“Fragrances that get compliments all day”
As repeat orders increased, so did the trust factor. By mid-2025, Anand Prive had built a reputation that many niche perfume brands take years to achieve.
3. Expanding Collections — And Winning Hearts
2025 saw Anand Prive strengthen its portfolio in three categories:
✓ Perfume Oils
Oud oils, Amber oil perfume, Musk perfume oils, Leather Oud oil, Rose Oud perfume oil — these became some of the top repeat-purchase items.
In the UK, where winter fragrances dominate the cold season, these rich oils found a perfect market fit.
✓ Eau de Parfum (EDP)
Favourites included blends featuring:
The brand noticed rising interest in:
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sweet-fresh blends for women
- spicy-woody blends for men
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unisex daily-wear fragrances
✓ Body & Lifestyle Additions
2025 also saw customer interest in:
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perfume soaps
- body sprays
- deep perfumes
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nail varnish
This lifestyle extension set the foundation for 2025’s expansion.
4. The Rise of Premium Ingredients — The Anand Prive Signature
2025 also marked a shift where UK consumers increasingly looked for:
✓ Oud-based luxury fragrances
London, in particular, showed strong demand for Oud perfume oil, Rose Oud perfume, and Leather Oud oil — especially for gifting season and winter wear.
✓ Amber & Musk Fragrances
Amber fragrance and musk fragrance notes emerged as customer favourites, often chosen for evening events or workplace use.
✓ Pink Pepper & Patchouli Accents
Pink pepper scent and fragrances with patchouli became stars in modern women’s and unisex blends.
✓ Sandalwood for Women
Sandalwood perfume for women saw a surprising rise, aligning with UK demand for warm, comforting everyday fragrances.
This natural-ingredient-centric identity helped Anand Prive stand out in a saturated marketplace.
5. The Festive Rush — Christmas 2025 Demand Surged
The final quarter of 2025 brought in one of the biggest festive seasons in the brand’s journey.
Why?
Because Christmas in the UK is a fragrance-heavy season.
People shop for:
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gifting perfumes
- stocking fillers
- luxury oils
- snow-season fragrances
- bundle sets
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self-care treats
With cities like London, Edinburgh, Winchester, Bath, and Birmingham hosting grand Christmas markets, fragrance purchases saw a spike.
Anand Prive became a go-to choice due to:
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long-lasting scents
- premium oils
- affordable luxury positioning
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ready-to-gift packaging
For many first-time customers, Anand Prive became their Christmas signature scent.
6. 2025 Was Also the Year of “Fragrance Couture”
The term fragrance couture isn’t just a phrase — it became the brand’s design ethic this year.
Customers resonated with:
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handcrafted blends
- richer oils
- complex layers in every fragrance
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unique signatures that don’t smell mass-produced
This is what distinguishes Anand Prive from big commercial brands.
It’s the same reason our “Queen Fragrance” identity grew, celebrating confidence, individuality, and modern elegance.
7. Better Digital Presence + Sustainable Growth
2025 also strengthened the brand’s online identity:
✓ A cleaner, more refined website
✓ Updated product descriptions
✓ Improved imagery
✓ Faster checkout experience
✓ Wider social media engagement
✓ Better storytelling through reels & posts
With consistent improvement, Anand Prive became more accessible and appealing to shoppers across the UK.
8. Customer Loyalty — The Real Winning Story of 2025
While gaining new customers is important, retaining them is the real sign of growth.
In 2025, Anand Prive witnessed:
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More repeat purchases every month
- Customers switching from designer brands to niche fragrances
- Word-of-mouth recommendations growing rapidly
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Customers buying perfumes + oils + lifestyle products together
This loyalty is the strongest indicator that the brand has entered a new phase of maturity.
9. A Look Ahead: 2025 Will Be Even Bigger
After a strong 2025, Anand Prive enters 2026 with:
✓ A larger UK customer base
✓ Stronger product performance
✓ Better brand recall
✓ More interest in fragrance oils
✓ Better positioning for Christmas 2025
Upcoming trends for next year show rising demand for:
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winter oils
- warm spicy fragrances
- pink pepper fragrance blends
- strawberry fragrance perfumes
- layered musk notes
- genderless scents
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nail polish and nail varnish products
And Anand Prive is perfectly positioned to lead these trends.
2025 Was the Year Anand Prive Truly Blossomed
From increased trust to rising fragrance popularity…
From stronger UK visibility to deeper customer loyalty…
From refined products to richer oils and couture scents…
2025 strengthened everything that Anand Prive stands for.
A brand with heart, artistry, and luxury — without the luxury barrier.
As we step into 2025, Anand Prive carries momentum, confidence, and a loyal UK audience that continues to grow.
