Natural Beauty in Fragrance Form Founded in Boston in 1991, Fresh is a brand that blends ancient rituals with modern science—resulting in gentle, nature-inspired products. Its fragrance collection features clean, crisp scents like Sugar Lychee, Hesperides Grapefruit, and Citron de Vigne. With a focus on purity and freshness, these perfumes offer a light, comforting, and uplifting olfactory experience ideal for everyday wear.