Fred Hayman

The Original Scent of Beverly Hills Glamour Fred Hayman, affectionately known as "Mr. Beverly Hills", brought high-end retail and Hollywood charm to Rodeo Drive. His fragrances, especially 273 for men and women, became iconic in the '80s and '90s. With bold blends of florals, spices, and musks, Fred Hayman perfumes capture the essence of old-school glamour and West Coast luxury—perfect for lovers of vintage-inspired scent statements.