Italian Fashion Powerhouse with Bold Scent Identity Fendi, the Roman luxury label, introduced its first perfume in 1985—blending haute couture with strong aromatic presence. Known for bold compositions like Fendi for Women and the modern Fan di Fendi, the brand’s fragrances express sensuality, strength, and Mediterranean warmth. Fendi’s perfumes are sophisticated yet daring, designed for those who love to make a statement.